Deborah Abrams Kaplan

Journalist/Content Marketing Writer

​​About Me

As a writer and editor, I don't try to be all things to all clients. That said, my clients know that I am a quick study and can often do work outside of my expertise. If I don't think I'm a good fit, I will let the client know.


My work fits into several niches: medical/health (B2B and B2C), supply chain, thought leadership, and business/insurance/finance.


I work on many project types, but mostly in writing short and long form articles, white papers, annual reports, and webinar/presentation scripts. I am an excellent interviewer and researcher. I have organized and moderated webinars and frequently give workshops on various topics on writing thought leadership (in person and on Zoom). I work in content strategy roles with some clients, and edit thought leadership posts from executives ranging from founders to CEOs of Fortune 500 companies.





Here are some random facts about my background:

  • I investigated medical malpractice claims for a professional liability insurance company for 7 years. I interviewed hundreds of doctors during that time, and reviewed medical records for more than 1,000 patients. Don't ever make me watch eye surgery.


  • As a co-founder of Fight for Freelancers, I helped defeat legislation in New Jersey that would make it harder for solopreneurs/small businesses like myself, to stay in business. We've been fighting similar legislation and regulations nationally (looking at you, PRO Act and Department of Labor). I was a recipient of the Exceptional Service Award in 2021 for this work, from the American Society of Journalists and Authors


  • I've published Jersey Kids since 2010, focusing on family-friendly travel and activities in the New Jersey/New York area (and beyond). Go ahead - ask me for a Broadway recommendation or what to do in the Big Apple. 


  • I earned a certificate in managed care administration.


  • The best class I took in high school was typing. I can type 90+ words per minute, and can also take accurate notes by hand, while maintaining eye contact with the person I'm interviewing. 


  • I was a project manager for a healthcare technology company, as a liaison between PhD researchers, contract research organizations, medical offices and technology staff. I became an expert at mapping out interactive voice response (IVR) systems for mental health automated phone evaluations. (Yes, press 1 if you're depressed...)


  • My journalism education came from four years of news and feature writing at my college newspaper, the Daily Pennsylvanian. My favorite piece to write was a profile of the head art packer at the Philadelphia Museum of Art.